---
title: Bachat Passbook — AI Films
url: https://www.postworthy.cc/work/bachat-passbook
client: Bachat Passbook
year: 2026
services: AI Films, Character Design, Series
---

# Bachat Passbook — AI Films

Bachat Passbook is a ai films project produced by postworthy, an AI-first creative studio, for Bachat Passbook in 2026. A recurring 3D mascot and a series of savings-habit films — Mummy Ka Gullak, ₹10 Lakh Ka Bill and friends.

## Results
- **4** — Story films
- **1** — Recurring mascot
- **0** — Studio days

## Brief

A savings app needed India to feel its money leaking — chai-sutta money, salary gone in ten days — without a lecture. It needed a character people root for.

## Build

We designed a walking, talking passbook mascot and built a film series around it: four story-led episodes that turn saving ₹100 a day into a 30-day challenge you actually want to finish.

## Films
- Mummy Ka Gullak 2.0: https://www.postworthy.cc/work/bachat/gullak.mp4
- Salary 10 Din Me Gayab: https://www.postworthy.cc/work/bachat/salary.mp4

Source: https://www.postworthy.cc/work/bachat-passbook