---
title: Originals — Key Visuals
url: https://www.postworthy.cc/work/postworthy-originals
client: postworthy — in-house
year: 2026
services: Key Visuals, Concept Campaigns, R&D
---

# Originals — Key Visuals

Originals is a key visuals project produced by postworthy, an AI-first creative studio, for postworthy — in-house in 2026. Self-initiated brand worlds we use to sharpen the craft — a perfume house, Zingo energy and the Drink Club coffee run.

## Results
- **3** — Brand worlds
- **16** — Campaign statics
- **100%** — In-house

## Brief

Between client work we invent brands and shoot them like they exist: a sculptural perfume line, a loud little energy drink, a coffee cup that travels the world. No client notes, full taste.

## Build

Each world gets the full treatment — product design, palette, staging, campaign statics — and doubles as R&D for the pipelines client work runs on.

Source: https://www.postworthy.cc/work/postworthy-originals