(01)(Journal)© 2026
The Journal
Notes from the studio — how we make AI-fast creative that still feels art-directed, and what we're learning shipping it every day.
(All Posts)
- May 2026Performance
Your ads need volume, not more polishOne perfect ad is a lottery ticket. Forty decent-to-great variants is a strategy.May 2026 · Performance - May 2026Video
Faceless video is a system, not a formatDaily short-form without a face on camera works — if you treat it as a pipeline with taste gates, not a template.May 2026 · Video - April 2026Process
The 48-hour campaignBrief Monday morning, shippable creative Wednesday. What actually changes when the timeline collapses.April 2026 · Process - March 2026Brand
Brand systems non-designers can runA guideline PDF nobody opens isn't a brand system. A workspace that makes the on-brand choice the default is.March 2026 · Brand - February 2026Craft
Captions are the new packagingMost of your video is watched on mute. The type on the screen is doing the selling.February 2026 · Craft
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