(01)(Journal)© 2026

The Journal

Notes from the studio — how we make AI-fast creative that still feels art-directed, and what we're learning shipping it every day.

Studio taste, machine speed

(Latest)

Process · June 2026 · 5 min

Studio taste, machine speed

The model does the volume. The creative director does the taste. Confusing the two is how brands end up posting 'AI content.'

(All Posts)

May 2026PerformanceYour ads need volume, not more polishOne perfect ad is a lottery ticket. Forty decent-to-great variants is a strategy.May 2026 · Performance
May 2026VideoFaceless video is a system, not a formatDaily short-form without a face on camera works — if you treat it as a pipeline with taste gates, not a template.May 2026 · Video
April 2026ProcessThe 48-hour campaignBrief Monday morning, shippable creative Wednesday. What actually changes when the timeline collapses.April 2026 · Process
March 2026BrandBrand systems non-designers can runA guideline PDF nobody opens isn't a brand system. A workspace that makes the on-brand choice the default is.March 2026 · Brand
February 2026CraftCaptions are the new packagingMost of your video is watched on mute. The type on the screen is doing the selling.February 2026 · Craft